Top content strategies for influencer marketing worldwide 2025

Published by Statista Research Department, May 14, 2025

Live-streaming will be the primary content format for influencer marketing worldwide in 2025, according to a survey conducted among marketers. This was the belief held by more than **** of the surveyed marketing professionals. Short-form videos were another important content strategy, as mentioned by about ** percent of marketers. The remaining **** percent of the respondents identified user-generated content (UGC) as a critical content strategy.

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Leading content strategies for influencer marketing worldwide in 2025

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Release date

April 2025

Region

Worldwide

Survey time period

2025

Number of respondents

315 marketers

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Statistics on " Live commerce "

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Overview

5

Leading platforms

8

Product categories

7

Livestream shoppers

8

User sentiment

8

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Topics

Livestream commerceE-commerce on InstagramSocial media advertising and marketing worldwideSocial commerce in the United StatesDigital video advertising and marketing worldwide
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