In Italy, products on promotion accounted for ** percent of the total retail sales value of consumer packaged goods in 2022. By 2024, the value share of CPG promotional products had increased to **** percent, but in 2025, it dipped slightly to **** percent.
Sales in hypermarkets, supermarkets, convenience stores, drug stores, discount stores, traditional stores, and e-commerce
The source uses the wording promotional pressure which is intended as the percentage of total retail sales value through consumer price cutting operations such as discounts, or promotional offers such as get three for the price of two.
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GDONews. (March 1, 2025). Sales value share of products on promotion of total consumer packaged goods (CPG) sales in food retail in Italy from 2022 to 2025 [Graph]. In Statista. Retrieved June 09, 2025, from https://www.statista.com/statistics/1612911/sales-value-share-of-cpg-promoted-products-italy/
GDONews. "Sales value share of products on promotion of total consumer packaged goods (CPG) sales in food retail in Italy from 2022 to 2025." Chart. March 1, 2025. Statista. Accessed June 09, 2025. https://www.statista.com/statistics/1612911/sales-value-share-of-cpg-promoted-products-italy/
GDONews. (2025). Sales value share of products on promotion of total consumer packaged goods (CPG) sales in food retail in Italy from 2022 to 2025. Statista. Statista Inc.. Accessed: June 09, 2025. https://www.statista.com/statistics/1612911/sales-value-share-of-cpg-promoted-products-italy/
GDONews. "Sales Value Share of Products on Promotion of Total Consumer Packaged Goods (Cpg) Sales in Food Retail in Italy from 2022 to 2025." Statista, Statista Inc., 1 Mar 2025, https://www.statista.com/statistics/1612911/sales-value-share-of-cpg-promoted-products-italy/
GDONews, Sales value share of products on promotion of total consumer packaged goods (CPG) sales in food retail in Italy from 2022 to 2025 Statista, https://www.statista.com/statistics/1612911/sales-value-share-of-cpg-promoted-products-italy/ (last visited June 09, 2025)
Sales value share of products on promotion of total consumer packaged goods (CPG) sales in food retail in Italy from 2022 to 2025 [Graph], GDONews, March 1, 2025. [Online]. Available: https://www.statista.com/statistics/1612911/sales-value-share-of-cpg-promoted-products-italy/
