Digital marketing spending Germany 2024| Statista

In 2024, digital marketing spending in Germany stood at nearly ** billion euros. The expenditure nearly doubled compared to the value reported in 2018.

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Digital marketing spending in Germany from 2018 to 2024 (in billion euros)

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Release date

January 2025

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Region

Germany

Survey time period

2018, 2020, 2022 to 2024

Special properties

includes video (incl. connected TV and social video), search, banner, audio, influencer, as well as digital out-of-home advertising, and email and affiliate marketing

Citation formats

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Statistics on " Digital advertising in Germany "

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Other statistics that may interest you Digital advertising in Germany

Overview of the European market

4

Formats

7

Desktop & mobile

5

Programmatic

4

Consumer insights

6

Overview of the German market

7

Social media

4

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Topics

Digital advertising in Germany

Digital advertising in Europe

Media usage in Germany

Advertising in Germany

TV advertising in Germany

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* For commercial use only

For single users

$0 USD

Always free

Access limited to Free Statistics. Premium Statistics are not included.

Free Statistics

Based on your interests

For single users

$199 USD

per month, billed annually ¹

Free Statistics
Premium Statistics

The statistic on this page is a Premium Statistic and is included in this account.

For teams of up to 5 people

$1,299 USD

per month, billed annually ¹

Free + Premium Statistics
Reports
Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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