It has been forecast that Google (including YouTube) would generate *** billion euros in advertising revenue in Germany in 2025. Chinese short-video platform TikTok could count on **** a billion euros of digital ad revenues. According to the same source, the four platforms would account for roughly a half of total (digital and traditional) advertising revenues generated in Germany in 2025.
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Die Mediaagenturen. (January 8, 2025). Advertising revenue of selected digital platforms in Germany in 2025 (in billion euros) [Graph]. In Statista. Retrieved July 25, 2025, from https://www.statista.com/statistics/1614015/digital-ad-revenue-company-germany/
Die Mediaagenturen. "Advertising revenue of selected digital platforms in Germany in 2025 (in billion euros)." Chart. January 8, 2025. Statista. Accessed July 25, 2025. https://www.statista.com/statistics/1614015/digital-ad-revenue-company-germany/
Die Mediaagenturen. (2025). Advertising revenue of selected digital platforms in Germany in 2025 (in billion euros). Statista. Statista Inc.. Accessed: July 25, 2025. https://www.statista.com/statistics/1614015/digital-ad-revenue-company-germany/
Die Mediaagenturen. "Advertising Revenue of Selected Digital Platforms in Germany in 2025 (in Billion Euros)." Statista, Statista Inc., 8 Jan 2025, https://www.statista.com/statistics/1614015/digital-ad-revenue-company-germany/
Die Mediaagenturen, Advertising revenue of selected digital platforms in Germany in 2025 (in billion euros) Statista, https://www.statista.com/statistics/1614015/digital-ad-revenue-company-germany/ (last visited July 25, 2025)
Advertising revenue of selected digital platforms in Germany in 2025 (in billion euros) [Graph], Die Mediaagenturen, January 8, 2025. [Online]. Available: https://www.statista.com/statistics/1614015/digital-ad-revenue-company-germany/