Share of online transactions to museums in Italy 2024, by country

Published by Statista Research Department, Jun 10, 2025

According to a 2024 study based on over five million online transactions to museums and similar cultural institutions in Italy, visitors from the United States represented the main international audience for such cultural sites. In 2024, the U.S. accounted for roughly ** percent of online transactions to museums in Italy, ranking ahead of the United Kingdom and Spain. Meanwhile, domestic visitors made up ** percent of online transactions to museums that year.

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Share of online transactions to museums and similar cultural institutions in Italy in 2024, by country

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Release date

March 2025

Region

Italy

Survey time period

2024

Special properties

figures are based on a sample of 5.3 million online transactions

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Statistics on " Museums in Italy "

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6

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Topics

Museums in ItalyTravel and tourism in ItalyMuseums in the United StatesTourism in Italian citiesTourism in Venice
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