During a 2025 survey conducted among subject-matter experts at agencies, brands, and publishers in the United States, ** percent of respondents stated that artificial intelligence (AI) meets their expectations for efficiency. The efficiency rating for AI was highest among agencies. In terms of reliability, ** percent of respondents agreed that it meets their expectations.
The source does not specify the survey type or dates. The presented survey date is the date of release.
Efficiency included resources, time, and/or cost savings. Effectiveness meant achieving a desired impact on media campaign processes. Reliability meant the consistency of AI performance.
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IAB (U.S.). (March 24, 2025). Share of marketing experts who agreed artificial intelligence (AI) met specific expectations in the United States as of March 2025 [Graph]. In Statista. Retrieved July 07, 2025, from https://www.statista.com/statistics/1614201/artificial-intelligence-expectations-marketers-united-states/
IAB (U.S.). "Share of marketing experts who agreed artificial intelligence (AI) met specific expectations in the United States as of March 2025." Chart. March 24, 2025. Statista. Accessed July 07, 2025. https://www.statista.com/statistics/1614201/artificial-intelligence-expectations-marketers-united-states/
IAB (U.S.). (2025). Share of marketing experts who agreed artificial intelligence (AI) met specific expectations in the United States as of March 2025. Statista. Statista Inc.. Accessed: July 07, 2025. https://www.statista.com/statistics/1614201/artificial-intelligence-expectations-marketers-united-states/
IAB (U.S.). "Share of Marketing Experts Who Agreed Artificial Intelligence (Ai) Met Specific Expectations in The United States as of March 2025." Statista, Statista Inc., 24 Mar 2025, https://www.statista.com/statistics/1614201/artificial-intelligence-expectations-marketers-united-states/
IAB (U.S.), Share of marketing experts who agreed artificial intelligence (AI) met specific expectations in the United States as of March 2025 Statista, https://www.statista.com/statistics/1614201/artificial-intelligence-expectations-marketers-united-states/ (last visited July 07, 2025)
Share of marketing experts who agreed artificial intelligence (AI) met specific expectations in the United States as of March 2025 [Graph], IAB (U.S.), March 24, 2025. [Online]. Available: https://www.statista.com/statistics/1614201/artificial-intelligence-expectations-marketers-united-states/
