Impact of AI on ad agencies worldwide 2025

Published by
Julia Faria,
Jun 4, 2025

During a 2025 survey, roughly ** percent of responding executives from North American and global advertising agencies said they believed generative artificial intelligence (genAI) would have a (somewhat or mostly) positive impact on advertising agencies. The remaining ** percent were of the opposite opinion.

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Future impact of generative artificial intelligence (genAI) on advertising agencies according to agency executives worldwide as of April 2025

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Release date

May 2025

Region

Worldwide, North America

Survey time period

as of April 2025

Number of respondents

170 respondents

Special properties

among senior respondents from North American and global advertising agencies

Supplementary notes

The source does not provide information about the date of survey. Date provided is the release date.

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Topics

Generative AI and ad agencies worldwide
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