According to a 2025 survey conducted among subject-matter experts at agencies, brands, and publishers in the United States, data privacy/protection protocols and accuracy/reliability standards were considered the most valuable artificial intelligence (AI) standards by ** percent of respondents, respectively. The next most valued standards were transparency and ethical use guidelines, cited by ** percent and ** percent of respondents, respectively.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB (U.S.). (March 24, 2025). Most valuable artificial intelligence (AI) standards and guidance according to marketing experts in the United States as of March 2025 [Graph]. In Statista. Retrieved July 06, 2025, from https://www.statista.com/statistics/1614382/artificial-intelligence-standards-guidelines-among-marketing-experts-united-states/
IAB (U.S.). "Most valuable artificial intelligence (AI) standards and guidance according to marketing experts in the United States as of March 2025." Chart. March 24, 2025. Statista. Accessed July 06, 2025. https://www.statista.com/statistics/1614382/artificial-intelligence-standards-guidelines-among-marketing-experts-united-states/
IAB (U.S.). (2025). Most valuable artificial intelligence (AI) standards and guidance according to marketing experts in the United States as of March 2025. Statista. Statista Inc.. Accessed: July 06, 2025. https://www.statista.com/statistics/1614382/artificial-intelligence-standards-guidelines-among-marketing-experts-united-states/
IAB (U.S.). "Most Valuable Artificial Intelligence (Ai) Standards and Guidance According to Marketing Experts in The United States as of March 2025." Statista, Statista Inc., 24 Mar 2025, https://www.statista.com/statistics/1614382/artificial-intelligence-standards-guidelines-among-marketing-experts-united-states/
IAB (U.S.), Most valuable artificial intelligence (AI) standards and guidance according to marketing experts in the United States as of March 2025 Statista, https://www.statista.com/statistics/1614382/artificial-intelligence-standards-guidelines-among-marketing-experts-united-states/ (last visited July 06, 2025)
Most valuable artificial intelligence (AI) standards and guidance according to marketing experts in the United States as of March 2025 [Graph], IAB (U.S.), March 24, 2025. [Online]. Available: https://www.statista.com/statistics/1614382/artificial-intelligence-standards-guidelines-among-marketing-experts-united-states/
