According to a 2024 survey on generative artificial intelligence (GenAI) adoption, over half of the surveyed C-suite executives from the media and entertainment sector in India reported that GenAI was most effective in cost reduction. Other areas where GenAI made a positive impact were customer and employee satisfaction and revenue increase. Meanwhile, ** percent of the respondents reported GenAI not having made an impact.
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EY. (January 16, 2025). Areas where generative artificial intelligence was effective in the Indian media sector in 2024 [Graph]. In Statista. Retrieved June 12, 2025, from https://www.statista.com/statistics/1614581/india-genai-impact-in-mande-sector/
EY. "Areas where generative artificial intelligence was effective in the Indian media sector in 2024." Chart. January 16, 2025. Statista. Accessed June 12, 2025. https://www.statista.com/statistics/1614581/india-genai-impact-in-mande-sector/
EY. (2025). Areas where generative artificial intelligence was effective in the Indian media sector in 2024. Statista. Statista Inc.. Accessed: June 12, 2025. https://www.statista.com/statistics/1614581/india-genai-impact-in-mande-sector/
EY. "Areas Where Generative Artificial Intelligence Was Effective in The Indian Media Sector in 2024." Statista, Statista Inc., 16 Jan 2025, https://www.statista.com/statistics/1614581/india-genai-impact-in-mande-sector/
EY, Areas where generative artificial intelligence was effective in the Indian media sector in 2024 Statista, https://www.statista.com/statistics/1614581/india-genai-impact-in-mande-sector/ (last visited June 12, 2025)
Areas where generative artificial intelligence was effective in the Indian media sector in 2024 [Graph], EY, January 16, 2025. [Online]. Available: https://www.statista.com/statistics/1614581/india-genai-impact-in-mande-sector/
