GenAI investment in the M&E sector India 2024

Published by
Tanushree Basuroy,
May 30, 2025

Organizations within India's media and entertainment industry were keen to invest in generative AI (GenAI) although cautiously, as indicated by ** percent of respondents in a 2024 AI adoption survey. The remaining respondents reported exploring GenAI possibilities without any immediate investments planned.

Log in or register to access precise data.

Inclination to invest in generative artificial intelligence by the Indian media sector in 2024

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

January 2025

Region

India

Survey time period

2024

Number of respondents

200 respondents

Special properties

C-suite executives across various sectors India

Supplementary notes

Original survey question: What is your organization’s overall inclination to invest in GenAI?

The source reports no responses for 'Bullish, investing', 'Exploring actively and budgets allocated', and 'No plans to invest'.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Media and entertainment in India "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Media and entertainment in India

Industry overview

3

Digital

6

Television

6

Print

6

Film

5

Other sectors

6

AI adoption

3

Further Content: You might find this interesting as well

Topics

Media and entertainment in IndiaFilm industry in IndiaOnline gaming in IndiaTelevision industry in IndiaStreaming industry in India
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.