Since May 2024, the number of monthly active users (MAUs) of China-based marketplaces has plummeted in the United States. As of May **, 2025, Shein and Temu counted *** and **** million monthly active users, respectively. Temu was the platform losing most active users, as it counted a mobile audience of **** million MAUs in May 2024.
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AppMagic. (June 1, 2025). Monthly active users (MAUs) of Shein and Temu mobile apps in the United States from May 2024 to May 2025, by week (in millions) [Graph]. In Statista. Retrieved June 12, 2025, from https://www.statista.com/statistics/1614727/monthly-active-users-of-shein-and-temu-apps-in-the-us/
AppMagic. "Monthly active users (MAUs) of Shein and Temu mobile apps in the United States from May 2024 to May 2025, by week (in millions)." Chart. June 1, 2025. Statista. Accessed June 12, 2025. https://www.statista.com/statistics/1614727/monthly-active-users-of-shein-and-temu-apps-in-the-us/
AppMagic. (2025). Monthly active users (MAUs) of Shein and Temu mobile apps in the United States from May 2024 to May 2025, by week (in millions). Statista. Statista Inc.. Accessed: June 12, 2025. https://www.statista.com/statistics/1614727/monthly-active-users-of-shein-and-temu-apps-in-the-us/
AppMagic. "Monthly Active Users (Maus) of Shein and Temu Mobile Apps in The United States from May 2024 to May 2025, by Week (in Millions)." Statista, Statista Inc., 1 Jun 2025, https://www.statista.com/statistics/1614727/monthly-active-users-of-shein-and-temu-apps-in-the-us/
AppMagic, Monthly active users (MAUs) of Shein and Temu mobile apps in the United States from May 2024 to May 2025, by week (in millions) Statista, https://www.statista.com/statistics/1614727/monthly-active-users-of-shein-and-temu-apps-in-the-us/ (last visited June 12, 2025)
Monthly active users (MAUs) of Shein and Temu mobile apps in the United States from May 2024 to May 2025, by week (in millions) [Graph], AppMagic, June 1, 2025. [Online]. Available: https://www.statista.com/statistics/1614727/monthly-active-users-of-shein-and-temu-apps-in-the-us/
