Live commerce user penetration rate worldwide 2017-2029, by category

Published by Statista Research Department, Jun 3, 2025

In 2024, it was estimated that in the global live commerce market, the food segment had the highest user penetration rate, at 11.34 percent. Similarly, the fashion sector had a penetration rate of 10.01 percent. Furthermore, the electronics segment had a user penetration rate of 6.86 percent, while the beauty and personal care sector had a penetration rate of 6.86 percent.

Penetration rate of live commerce users worldwide from 2017 to 2029, by category

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Release date

November 2024

Region

Worldwide

Survey time period

2017 to 2029

Special properties

estimates

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Overview

5

Leading platforms

8

Product categories

7

Livestream shoppers

8

User sentiment

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Topics

Livestream commerceE-commerce on InstagramSocial media advertising and marketing worldwideSocial commerce in the United StatesDigital video advertising and marketing worldwide
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