Apple Ads search results conversion rate worldwide 2024

Published by Statista Research Department, Jun 10, 2025

The ad impressions to downloads conversion rate for entertainment apps in Apple App Store search results stood at ***** percent in 2024. That means that ***** percent of impressions of entertainment apps ads appearing in the Apple App Store search results led to app downloads.

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Ad impressions to downloads conversion rate of Apple Ads search results worldwide in 2024, by app type

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Release date

June 2025

Region

Worldwide

Survey time period

2024

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Apple App StoreAppleMobile app usageApp storesMobile app monetization
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