Bank executive opinion on attracting Gen Z customers in the UK 2024

Published by Statista Research Department, Jun 20, 2025

Attracting young customers is crucial to the success of UK banks, according to a 2024 survey. Two-thirds of bank executives surveyed said that engaging younger demographics is essential to future-proofing their business. However, this task is far from easy. Fifty-seven percent identified attracting young customers as one of their biggest challenges over the next 12 months. Still, **** of the respondents plan to prioritize this effort, recognizing it as key to staying competitive.

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Attitude of bank executives towards attracting young customers in the United Kingdom (UK) in 2024

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Release date

June 2024

Region

United Kingdom

Survey time period

May 2024

Number of respondents

101 respondents

Age group

18 years and older

Special properties

Retail banking executives, based in the HQ function

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Statistics on " Gen Z and finance in the United Kingdom (UK) "

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Overview

6

Financial attitudes

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Behaviors and adoption

5

Retention

6

Savings and debt

8

Generational comparison

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