According to an October 2024 survey among viewers in the United States, only 12 percent of respondents said they preferred to watch a Super Bowl ad for the first time before the big game, while 85 percent said they preferred to watch it during the competition.
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Various sources. (January 21, 2025). Share of viewers who preferred watching Super Bowl ads for the first time before, during, or after the game in the United States as of October 2024 [Graph]. In Statista. Retrieved July 06, 2025, from https://www.statista.com/statistics/1615432/super-bowl-viewers-prefer-discovering-ads-before-during-game/
Various sources. "Share of viewers who preferred watching Super Bowl ads for the first time before, during, or after the game in the United States as of October 2024." Chart. January 21, 2025. Statista. Accessed July 06, 2025. https://www.statista.com/statistics/1615432/super-bowl-viewers-prefer-discovering-ads-before-during-game/
Various sources. (2025). Share of viewers who preferred watching Super Bowl ads for the first time before, during, or after the game in the United States as of October 2024. Statista. Statista Inc.. Accessed: July 06, 2025. https://www.statista.com/statistics/1615432/super-bowl-viewers-prefer-discovering-ads-before-during-game/
Various sources. "Share of Viewers Who Preferred Watching Super Bowl Ads for The First Time Before, During, or after The Game in The United States as of October 2024." Statista, Statista Inc., 21 Jan 2025, https://www.statista.com/statistics/1615432/super-bowl-viewers-prefer-discovering-ads-before-during-game/
Various sources, Share of viewers who preferred watching Super Bowl ads for the first time before, during, or after the game in the United States as of October 2024 Statista, https://www.statista.com/statistics/1615432/super-bowl-viewers-prefer-discovering-ads-before-during-game/ (last visited July 06, 2025)
Share of viewers who preferred watching Super Bowl ads for the first time before, during, or after the game in the United States as of October 2024 [Graph], Various sources, January 21, 2025. [Online]. Available: https://www.statista.com/statistics/1615432/super-bowl-viewers-prefer-discovering-ads-before-during-game/