Shoppers feelings on AI usage for shopping experiences worldwide 2025

Published by Daniela Coppola, Jun 16, 2025

A survey conducted in 2025 showed that shoppers have mixed feelings about AI when shopping online. Although over ** percent seemed to understand that this technology is helpful when recommending products, around ** percent do not like to have any interactions with AI during their shopping experience. One in four shoppers signaled being worried with frauds and scams if using this technology.

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Consumers' sentiment over the use of AI in shopping experience worldwide in 2025

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Release date

May 2025

Region

Worldwide

Survey time period

February 26 to March 3, 2025

Number of respondents

41,000 consumers

Age group

16 years and older

Supplementary notes

Consumers across Hong Kong, India, Malaysia, Singapore, Belgium, Czech Republic, Denmark, Ireland, Norway, Poland, Portugal, UAE, Estonia, Latvia, Lithuania, Australia, Japan, France, Germany, Italy, Netherlands, Spain, Sweden, UK, Brazil, Mexico, Canada & USA 

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