In a survey conducted in late 2024, almost ***** in ten surveyed advertisers in China expected to increase their company budget on KOL marketing. Video format was more desirable than images in the news feed advertising.
Survey question: Which of the following ad formats is your company planning to increase the marketing budget in 2025? (Multiple selections are allowed.)
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Miaozhen Systems, & Various sources (GDMS, & M360). (December 26, 2024). Major internet ad formats with marketing expenditure increase planned among Chinese advertisers in 2025 [Graph]. In Statista. Retrieved July 07, 2025, from https://www.statista.com/statistics/1615682/china-planned-online-marketing-budget-increase-by-ad-format/
Miaozhen Systems, und Various sources (GDMS, und M360). "Major internet ad formats with marketing expenditure increase planned among Chinese advertisers in 2025." Chart. December 26, 2024. Statista. Accessed July 07, 2025. https://www.statista.com/statistics/1615682/china-planned-online-marketing-budget-increase-by-ad-format/
Miaozhen Systems, Various sources (GDMS, M360). (2024). Major internet ad formats with marketing expenditure increase planned among Chinese advertisers in 2025. Statista. Statista Inc.. Accessed: July 07, 2025. https://www.statista.com/statistics/1615682/china-planned-online-marketing-budget-increase-by-ad-format/
Miaozhen Systems, and Various sources (GDMS, and M360). "Major Internet Ad Formats with Marketing Expenditure Increase Planned among Chinese Advertisers in 2025." Statista, Statista Inc., 26 Dec 2024, https://www.statista.com/statistics/1615682/china-planned-online-marketing-budget-increase-by-ad-format/
Miaozhen Systems & Various sources (GDMS & M360), Major internet ad formats with marketing expenditure increase planned among Chinese advertisers in 2025 Statista, https://www.statista.com/statistics/1615682/china-planned-online-marketing-budget-increase-by-ad-format/ (last visited July 07, 2025)
Major internet ad formats with marketing expenditure increase planned among Chinese advertisers in 2025 [Graph], Miaozhen Systems, & Various sources (GDMS, & M360), December 26, 2024. [Online]. Available: https://www.statista.com/statistics/1615682/china-planned-online-marketing-budget-increase-by-ad-format/