Financial brand loyalty of young adults in the UK 2024

Published by Statista Research Department, Jun 26, 2025

The majority of young UK adults aged 18 to 24 showed moderate inclination toward sticking with familiar financial brands in 2024. Among respondents, ** percent slightly agreed with preferring known financial brands, while ** percent strongly agreed. Only ***** percent disagreed with this preference.

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Financial brand loyalty of 18-24-year-olds in the United Kingdom (UK) in 2024

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Release date

May 2025

Region

United Kingdom

Survey time period

February 5, 2024, to June 16, 2024

Number of respondents

1,731 respondents

Age group

18-24 years

Special properties

Adults

Method of interview

Online survey

Supplementary notes

The original question was phrased by the source as follows: "How much do you agree or disagree with ...? I like to stick with a financial brand I know."

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