Main skills chief marketing officers (CMOs) were prioritizing worldwide 2025

Published by
Christopher Ross,
Jun 16, 2025

During a 2025 survey among chief marketing officers (CMOs) worldwide, approximately ** percent of respondents reported targeting AI marketing for upskilling in the next 12 months. Another ** percent of respondents cited upskilling in marketing technology as one of the leading priorities.

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Leading skills chief marketing officers (CMOs) were prioritizing for skill development worldwide as of April 2025

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Release date

May 2025

Region

Worldwide

Survey time period

March to April 2025

Number of respondents

201 respondents

Special properties

among Chief Marketing Officers

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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Topics

Artificial intelligence (AI) use in marketing Artificial intelligence (AI) worldwideMarketing technologyMarketing personalization worldwideData usage in marketing and advertising
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