Major sources for CTV users to find new content to watch in the U.S. 2025

Published by
Julia Stoll,
Jun 18, 2025

As of March 2025, recommendations from friends and family were the leading source for CTV users in the United States to discover new content to watch, cited by over***** of respondents. The TV home screen and app home screen followed as the next most popular content discovery methods, mentioned by ** percent and ** percent of users, respectively.

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Top sources for connected TV users to find new content to watch in the United States as of March 2025

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Release date

May 2025

Region

United States

Survey time period

March 2025

Number of respondents

1,133 respondents

Age group

18 years and older

Special properties

CTV viewers

Method of interview

Online panel

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Statistics on " Connected TV viewership in the United States "

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Overview

7

Device brands and streaming services

6

Consumer behavior

7

Perception of CTV ads

4

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Topics

Connected TV viewership in the United StatesTV signal technologiesOnline TV in the United StatesSmart and connected TVsSubscription video-on-demand in the United States
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* For commercial use only

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