Heritage importance as purchase criteria for luxury fashion in the UK 2025

Published by Statista Research Department, Jun 23, 2025

Among fashion consumers in the UK, about ** percent of respondents in a Statista Consumer Insights survey said they found heritage to be an important criteria when purchasing luxury goods. This rate was higher for Gen Z consumers at ** percent. 

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Importance of heritage as a luxury purchase criteria among consumers in the United Kingdom (UK) in 2025, by generation

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Source

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Release date

May 2025

Region

Europe, United Kingdom

Survey time period

24 April 2025 to 14 May 2025

Number of respondents

1,248 respondents

Age group

18-64 years

Method of interview

Online survey

Supplementary notes

Survey question: When it comes to luxury fashion, which of the following purchase criteria are important to you? (multi-pick)

Multiple answers were possible.

If you need more information, you can have a look at the Consumer Insights Methodology.

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Statistics on " Heritage luxury brands in the UK "

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Other statistics that may interest you Heritage luxury brands in the UK

Brands

8

Overview

5

Made in Britain

4

Consumer behavior

5

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Topics

Heritage luxury in the UKGlobal personal luxury goods industryBurberryLuxury e-commerceLuxury goods in the UK
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