In 2024, fast-moving consumer goods (FMCG) recorded a retail sales value of more than ***** trillion yuan in China. Mom-and-pop stores and convenience stores were the leading sales channel for FMCG, contributing a sales value of over **** trillion yuan. Content-based e-commerce generated a sales value of ***** billion yuan for FMCG that year. It had the highest CAGR at **** percent over the past five years and was estimated to remain one of the fastest growing channels in the coming years.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
HKExnews. (April 24, 2025). Retail sales value of fast-moving consumer goods (FMCG) in China from 2019 to 2024, with estimates until 2029, by channel (in billion yuan) [Graph]. In Statista. Retrieved June 28, 2025, from https://www.statista.com/statistics/1616884/china-fmcg-retail-sales-value-by-channel/
HKExnews. "Retail sales value of fast-moving consumer goods (FMCG) in China from 2019 to 2024, with estimates until 2029, by channel (in billion yuan)." Chart. April 24, 2025. Statista. Accessed June 28, 2025. https://www.statista.com/statistics/1616884/china-fmcg-retail-sales-value-by-channel/
HKExnews. (2025). Retail sales value of fast-moving consumer goods (FMCG) in China from 2019 to 2024, with estimates until 2029, by channel (in billion yuan). Statista. Statista Inc.. Accessed: June 28, 2025. https://www.statista.com/statistics/1616884/china-fmcg-retail-sales-value-by-channel/
HKExnews. "Retail Sales Value of Fast-moving Consumer Goods (Fmcg) in China from 2019 to 2024, with Estimates until 2029, by Channel (in Billion Yuan)." Statista, Statista Inc., 24 Apr 2025, https://www.statista.com/statistics/1616884/china-fmcg-retail-sales-value-by-channel/
HKExnews, Retail sales value of fast-moving consumer goods (FMCG) in China from 2019 to 2024, with estimates until 2029, by channel (in billion yuan) Statista, https://www.statista.com/statistics/1616884/china-fmcg-retail-sales-value-by-channel/ (last visited June 28, 2025)
Retail sales value of fast-moving consumer goods (FMCG) in China from 2019 to 2024, with estimates until 2029, by channel (in billion yuan) [Graph], HKExnews, April 24, 2025. [Online]. Available: https://www.statista.com/statistics/1616884/china-fmcg-retail-sales-value-by-channel/
