According to a late 2024 survey in the United States, YouTube was the most used social media channel among Generation Z for the purpose of brand interaction, with ** percent of consumers in this cohort utilizing the platform. Roughly ** percent of respondents used Instagram for the same purpose.
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Attest. (January 22, 2025). Social media channels most used by Generation Z in the United States to interact with brands as of November 2024 [Graph]. In Statista. Retrieved July 08, 2025, from https://www.statista.com/statistics/1617016/most-used-social-media-gen-z-brand-interaction-united-states/
Attest. "Social media channels most used by Generation Z in the United States to interact with brands as of November 2024." Chart. January 22, 2025. Statista. Accessed July 08, 2025. https://www.statista.com/statistics/1617016/most-used-social-media-gen-z-brand-interaction-united-states/
Attest. (2025). Social media channels most used by Generation Z in the United States to interact with brands as of November 2024. Statista. Statista Inc.. Accessed: July 08, 2025. https://www.statista.com/statistics/1617016/most-used-social-media-gen-z-brand-interaction-united-states/
Attest. "Social Media Channels Most Used by Generation Z in The United States to Interact with Brands as of November 2024." Statista, Statista Inc., 22 Jan 2025, https://www.statista.com/statistics/1617016/most-used-social-media-gen-z-brand-interaction-united-states/
Attest, Social media channels most used by Generation Z in the United States to interact with brands as of November 2024 Statista, https://www.statista.com/statistics/1617016/most-used-social-media-gen-z-brand-interaction-united-states/ (last visited July 08, 2025)
Social media channels most used by Generation Z in the United States to interact with brands as of November 2024 [Graph], Attest, January 22, 2025. [Online]. Available: https://www.statista.com/statistics/1617016/most-used-social-media-gen-z-brand-interaction-united-states/
