K-pop popularity in Vietnam 2024

Published by Statista Research Department, Jun 27, 2025

According to a survey conducted in Vietnam in 2024, around ** percent of respondents agreed that K-pop was widely popular among the general public in their country. This further extended to related goods, such as albums and merchandising, being easily available.

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Popularity of South Korean pop music (K-pop) in Vietnam as of December 2024

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Release date

March 2025

Region

South Korea, Vietnam

Survey time period

November 29 to December 27, 2024

Number of respondents

900 respondents

Age group

15-59 years

Special properties

among people who had experienced South Korean cultural content

Method of interview

Online panel

Supplementary notes

Original question: "How popular is K-pop in your country at the moment?"

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