According to a 2024/2025 survey, ** percent of respondents in the United States and the United Kingdom and ** percent of respondents in India and the United Arab Emirates, respectively, stated they feel uncomfortable with companies personalizing ads based on their online behavior.
'Average' represents the unweighted average of the 17 surveyed markets.
The survey was carried out among 1,503 respondents in the United States. The source does not provide information about the number of respondents for other presented regions.
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YouGov. (March 5, 2025). Share of consumers who felt uncomfortable with personalized advertising in selected countries worldwide as of January 2025 [Graph]. In Statista. Retrieved July 17, 2025, from https://www.statista.com/statistics/1617648/consumers-comfort-personalized-ads-worldwide/
YouGov. "Share of consumers who felt uncomfortable with personalized advertising in selected countries worldwide as of January 2025." Chart. March 5, 2025. Statista. Accessed July 17, 2025. https://www.statista.com/statistics/1617648/consumers-comfort-personalized-ads-worldwide/
YouGov. (2025). Share of consumers who felt uncomfortable with personalized advertising in selected countries worldwide as of January 2025. Statista. Statista Inc.. Accessed: July 17, 2025. https://www.statista.com/statistics/1617648/consumers-comfort-personalized-ads-worldwide/
YouGov. "Share of Consumers Who Felt Uncomfortable with Personalized Advertising in Selected Countries Worldwide as of January 2025." Statista, Statista Inc., 5 Mar 2025, https://www.statista.com/statistics/1617648/consumers-comfort-personalized-ads-worldwide/
YouGov, Share of consumers who felt uncomfortable with personalized advertising in selected countries worldwide as of January 2025 Statista, https://www.statista.com/statistics/1617648/consumers-comfort-personalized-ads-worldwide/ (last visited July 17, 2025)
Share of consumers who felt uncomfortable with personalized advertising in selected countries worldwide as of January 2025 [Graph], YouGov, March 5, 2025. [Online]. Available: https://www.statista.com/statistics/1617648/consumers-comfort-personalized-ads-worldwide/
