In a 2025 survey conducted in the Asia-Pacific region, approximately ** percent of respondents from South Korea reported a preference for investing more in a single item, such as clothes or accessories, and re-wearing it more than once. In contrast, about ** percent of respondents from Japan stated the same.
luxury consumers with minimum spend of 1,200 U.S. dollars on lifestyle products in the previous 6 months.
Method of interview
Online interview
Supplementary notes
Respondents who picked "slightly/strongly agree" to the statement “I am now getting to the point where I would rather invest more on one single piece, whether it be clothes/ accessories and re-wear that piece more than once.”
The survey was conducted in the following countries and territories: Hong Kong, Japan, China, Southeast Asia (Singapore & Malaysia), and South Korea.
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Bluebell Group. (June 10, 2025). Consumers who are reducing luxury consumption in the Asia-Pacific region in 2025, by country or territory [Graph]. In Statista. Retrieved July 13, 2025, from https://www.statista.com/statistics/1617847/apac-consumers-who-are-reducing-luxury-consumption/
Bluebell Group. "Consumers who are reducing luxury consumption in the Asia-Pacific region in 2025, by country or territory." Chart. June 10, 2025. Statista. Accessed July 13, 2025. https://www.statista.com/statistics/1617847/apac-consumers-who-are-reducing-luxury-consumption/
Bluebell Group. (2025). Consumers who are reducing luxury consumption in the Asia-Pacific region in 2025, by country or territory. Statista. Statista Inc.. Accessed: July 13, 2025. https://www.statista.com/statistics/1617847/apac-consumers-who-are-reducing-luxury-consumption/
Bluebell Group. "Consumers Who Are Reducing Luxury Consumption in The Asia-pacific Region in 2025, by Country or Territory." Statista, Statista Inc., 10 Jun 2025, https://www.statista.com/statistics/1617847/apac-consumers-who-are-reducing-luxury-consumption/
Bluebell Group, Consumers who are reducing luxury consumption in the Asia-Pacific region in 2025, by country or territory Statista, https://www.statista.com/statistics/1617847/apac-consumers-who-are-reducing-luxury-consumption/ (last visited July 13, 2025)
Consumers who are reducing luxury consumption in the Asia-Pacific region in 2025, by country or territory [Graph], Bluebell Group, June 10, 2025. [Online]. Available: https://www.statista.com/statistics/1617847/apac-consumers-who-are-reducing-luxury-consumption/
