In 2023, the online channels' share of total retail sales reached 15.4 percent in the United States. This represented an increase compared to 2022, when it was 14.6 percent.
E-commerce as percentage of total retail sales in the United States from 2000 to 2023
Characteristic
E-commerce share in total retail sales
2023
15.4%
2022
14.6%
2021
14.6%
2020
14.6%
2019
10.7%
2018
9.6%
2017
9.1%
2016
8.2%
2015
7.2%
2014
6.4%
2013
5.9%
2012
5.3%
2011
4.8%
0%2.5%5%7.5%10%12.5%15%17.5%
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US Census Bureau. (February 20, 2024). E-commerce as percentage of total retail sales in the United States from 2000 to 2023 [Graph]. In Statista. Retrieved May 07, 2025, from https://www.statista.com/statistics/185351/share-of-e-commerce-in-total-value-of-us-retail-wholesale-trade-sales/
US Census Bureau. "E-commerce as percentage of total retail sales in the United States from 2000 to 2023." Chart. February 20, 2024. Statista. Accessed May 07, 2025. https://www.statista.com/statistics/185351/share-of-e-commerce-in-total-value-of-us-retail-wholesale-trade-sales/
US Census Bureau. (2024). E-commerce as percentage of total retail sales in the United States from 2000 to 2023. Statista. Statista Inc.. Accessed: May 07, 2025. https://www.statista.com/statistics/185351/share-of-e-commerce-in-total-value-of-us-retail-wholesale-trade-sales/
US Census Bureau. "E-commerce as Percentage of Total Retail Sales in The United States from 2000 to 2023." Statista, Statista Inc., 20 Feb 2024, https://www.statista.com/statistics/185351/share-of-e-commerce-in-total-value-of-us-retail-wholesale-trade-sales/
US Census Bureau, E-commerce as percentage of total retail sales in the United States from 2000 to 2023 Statista, https://www.statista.com/statistics/185351/share-of-e-commerce-in-total-value-of-us-retail-wholesale-trade-sales/ (last visited May 07, 2025)
E-commerce as percentage of total retail sales in the United States from 2000 to 2023 [Graph], US Census Bureau, February 20, 2024. [Online]. Available: https://www.statista.com/statistics/185351/share-of-e-commerce-in-total-value-of-us-retail-wholesale-trade-sales/
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