Sales of the leading granola bar brands of the U.S. 2024

Nature Valley was the leading granola bar brand in the United States in 2024 with sales valued at 666 million U.S. dollars. Quaker was the second leading brand with sales of 290 million dollars.

Granola bar brands in the United States

Granola bars belong to the breakfast food category and are often eaten as a convenient and quick breakfast, on-the-go or as an in-between snack. They are also known as cereal bars, snack bars or muesli bars. Granola itself is a mixture of rolled oats and sugar or honey. In order that the combination may take its well-known form, the mixture is pressed into a bar shape. Manufacturers often distinguish between chewy and crispy granola bars. They also come with a fruity or yoghurt coating or with additional ingredients such as nuts, seeds, fruit or chocolate. Recent trends also show enrichment with antioxidants or a higher amount of protein.