A study released in early 2025 revealed that 85 percent of U.S. consumers aged 12 years or above are aware of podcasting, up by more than 30 percent from a decade ago. Podcasts have been growing in popularity for several years and have become widespread in use for educational purposes, storytelling, interviews, building brand awareness, and more.
Percentage of consumers who are aware of podcasting in the United States from 2006 to 2025
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Radio World. (March 24, 2025). Percentage of consumers who are aware of podcasting in the United States from 2006 to 2025 [Graph]. In Statista. Retrieved May 03, 2025, from https://www.statista.com/statistics/188942/percentage-of-us-adults-familiar-with-the-term-podcasting-since-2006/
Radio World. "Percentage of consumers who are aware of podcasting in the United States from 2006 to 2025." Chart. March 24, 2025. Statista. Accessed May 03, 2025. https://www.statista.com/statistics/188942/percentage-of-us-adults-familiar-with-the-term-podcasting-since-2006/
Radio World. (2025). Percentage of consumers who are aware of podcasting in the United States from 2006 to 2025. Statista. Statista Inc.. Accessed: May 03, 2025. https://www.statista.com/statistics/188942/percentage-of-us-adults-familiar-with-the-term-podcasting-since-2006/
Radio World. "Percentage of Consumers Who Are Aware of Podcasting in The United States from 2006 to 2025." Statista, Statista Inc., 24 Mar 2025, https://www.statista.com/statistics/188942/percentage-of-us-adults-familiar-with-the-term-podcasting-since-2006/
Radio World, Percentage of consumers who are aware of podcasting in the United States from 2006 to 2025 Statista, https://www.statista.com/statistics/188942/percentage-of-us-adults-familiar-with-the-term-podcasting-since-2006/ (last visited May 03, 2025)
Percentage of consumers who are aware of podcasting in the United States from 2006 to 2025 [Graph], Radio World, March 24, 2025. [Online]. Available: https://www.statista.com/statistics/188942/percentage-of-us-adults-familiar-with-the-term-podcasting-since-2006/
