U.S. TV ad spend growth 2017, by format

Published by
Michele Majidi,
Jan 5, 2023
The graph shows the change in TV advertising spending in selected formats in the United States in September 2017. National broadcast TV advertising decreased by five percent in September 2017 versus September 2016, while local TV advertising grew by 14 percent year on year.

Change in TV advertising spending in selected formats in the United States in September 2017

CharacteristicYear-on-year growth
Local TV 14%
National syndication 4%
TV total -1%
National cable -2%
National broadcast -5%
Local cable -12%
Showing entries 1 to 6 (6 entries in total)
Created with Highcharts 7.2.2Year-on-year growth14%14%4%4%-1%-1%-2%-2%-5%-5%-12%-12%Local TVNational syndicationTV totalNational cableNational broadcastLocal cable
-15%-10%-5%0%5%10%15%20%

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

October 2017

Region

United States

Survey time period

September 2016 and September 2017

Supplementary notes

The source provides the following information: "Standard Media Index gets it data directly from the traffic computers at media agencies representing about 60% of U.S. spending."

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " TV advertising in the United States "

Other statistics that may interest you TV advertising in the United States

Overview

6

Leading advertisers

5

Online and connected TV

7

Free ad-supported streaming TV (FAST)

5

Consumer attitudes

8

Further related statistics

10

Further Content: You might find this interesting as well

Statistics

Topics

Television advertising in the U.S.Advertising in the United StatesAdvertising in North AmericaTelevision in the United StatesAdvertising consumption and perception in the U.S.
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.