This statistic presents the digital engagement of online adults and Millennials in the United States before, during, and after a TV program as of April 2018. During the survey period, 43 percent of Millennials stated that they always or frequently tweeted about or read tweets about a TV program.
Digital engagement of online adults and Millennials in the United States before, during, and after a TV program as of April 2018
Characteristic
Millennials
All adults
Follow or like TV program/characters/actors on Facebook or Instagram
52%
29%
Go on Wikipedia to learn more about a TV show's topic or actor/character
51%
34%
Share, post, or tweet video clips/content about a TV program
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Video Advertising Bureau. (September 25, 2018). Digital engagement of online adults and Millennials in the United States before, during, and after a TV program as of April 2018 [Graph]. In Statista. Retrieved May 05, 2025, from https://www.statista.com/statistics/193524/us-internet-users-online-engagement-with-tv-shows/
Video Advertising Bureau. "Digital engagement of online adults and Millennials in the United States before, during, and after a TV program as of April 2018." Chart. September 25, 2018. Statista. Accessed May 05, 2025. https://www.statista.com/statistics/193524/us-internet-users-online-engagement-with-tv-shows/
Video Advertising Bureau. (2018). Digital engagement of online adults and Millennials in the United States before, during, and after a TV program as of April 2018. Statista. Statista Inc.. Accessed: May 05, 2025. https://www.statista.com/statistics/193524/us-internet-users-online-engagement-with-tv-shows/
Video Advertising Bureau. "Digital Engagement of Online Adults and Millennials in The United States Before, During, and after a Tv Program as of April 2018." Statista, Statista Inc., 25 Sep 2018, https://www.statista.com/statistics/193524/us-internet-users-online-engagement-with-tv-shows/
Video Advertising Bureau, Digital engagement of online adults and Millennials in the United States before, during, and after a TV program as of April 2018 Statista, https://www.statista.com/statistics/193524/us-internet-users-online-engagement-with-tv-shows/ (last visited May 05, 2025)
Digital engagement of online adults and Millennials in the United States before, during, and after a TV program as of April 2018 [Graph], Video Advertising Bureau, September 25, 2018. [Online]. Available: https://www.statista.com/statistics/193524/us-internet-users-online-engagement-with-tv-shows/
