Value of National Football League franchises 2024
While the Dallas Cowboys may have last tasted Super Bowl success back in 1996, the Texas outfit is still by far the most valuable franchise in the National Football League. Latest estimates value the franchise at 10.1 billion U.S. dollars, some two billion U.S. dollars more than its nearest rival, the Los Angeles Rams.
Cowboys lead the way off the pitch...
In 2024, the Cowboys’ franchise was valued at nine billion U.S. dollars, whilst the average franchise value in the NFL stood at around 5.6 billion U.S. dollars. In 2023, the Cowboys generated 1.2 billion U.S. dollars in revenue, the most of all NFL teams. The franchise also ranked top of the list of most valuable sports team brands worldwide, just ahead of other household names such as the New York Yankees and Real Madrid. Along with the San Francisco 49ers, the Dallas Cowboys have been crowned Super Bowl champions a total of five times. The Cowboys' Golden Era came in the 1990s, when the team claimed three Super Bowl Rings between 1993 and 1996.
...while the Patriots dominated on the pitch
The Boston-based New England Patriots were the third most valuable franchise in the league, valued at 7.4 billion U.S. dollars in 2024. The team, who plays its home games at Gillette Stadium in Foxborough, Massachusetts, dominated the Super Bowl this century, with all six of their titles coming under head coach, Bill Belichick, since 2002. During this period of success, the team was led by legendary quarterback, Tom Brady, who held the record for most career playoff wins - his 35 career playoff wins are more than double that of his closest rival on the list, Joe Montana. It is unsurprising, then, that the now-retired quarterback also featured top of the list of players with the most passing yards in NFL history. Indeed, he was only one of four players in NFL history with more than 70 thousand passing yards, the other three being Brett Favre, Peyton Manning, and Drew Brees.
