In 2023, the Dallas Cowboys were the only NFL franchise to report revenue of over one billion U.S. dollars. In that year, America's Team generated revenue of *** billion U.S. dollars. Meanwhile, the Detroit Lions generated less than **** that amount.
The Dallas Cowboys
As well as being the NFL franchise with the highest revenue, the Dallas Cowboys was also the most valuable NFL franchise. As of August 2024, the franchise was valued at **** billion U.S. dollars. This success off the pitch, however, has not translated to on-field success in recent years. Despite winning an impressive *Super Bowl titles, the last of these was back in 1995. While the Cowboys made it to the playoffs in the 2022 season, they lost out to the San Francisco 49ers in the divisional round.
NFL revenue streams
Sponsorships, media, partnerships, ticket and concession sales are some of the most important revenue streams for the NFL. In 2023, the revenue of all 32 NFL teams totaled ***** billion U.S. dollars, the highest figure to-date. Meanwhile, NFL league and team sponsorship generated **** billion U.S. dollars that same year. Some of the main sponsors for the league include Verizon, Pepsi, and Nike.
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Forbes. (August 29, 2024). National Football League revenue by team in 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved June 29, 2025, from https://www.statista.com/statistics/193553/revenue-of-national-football-league-teams-in-2010/
Forbes. "National Football League revenue by team in 2023 (in million U.S. dollars)." Chart. August 29, 2024. Statista. Accessed June 29, 2025. https://www.statista.com/statistics/193553/revenue-of-national-football-league-teams-in-2010/
Forbes. (2024). National Football League revenue by team in 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: June 29, 2025. https://www.statista.com/statistics/193553/revenue-of-national-football-league-teams-in-2010/
Forbes. "National Football League Revenue by Team in 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 29 Aug 2024, https://www.statista.com/statistics/193553/revenue-of-national-football-league-teams-in-2010/
Forbes, National Football League revenue by team in 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/193553/revenue-of-national-football-league-teams-in-2010/ (last visited June 29, 2025)
National Football League revenue by team in 2023 (in million U.S. dollars) [Graph], Forbes, August 29, 2024. [Online]. Available: https://www.statista.com/statistics/193553/revenue-of-national-football-league-teams-in-2010/
