Women's clothing store sales in the United States from 1992 to 2024
In 2023, U.S. women's clothing store sales amounted to about 40.3 billion U.S. dollars. This was a slight decrease compared to the previous year, which was a record year for women’s clothing store sales, at 41.84 billion dollars.
Spending on womenswear
On average, in 2023, consumers spent an annual total of 655 dollars on women’s and girls’ clothing. This was considerably more than the 502 dollars spent on average on menswear in the same year. The generation that spent the most on womenswear items was Generation X, born 1965 to 1980, who spent approximately 900 dollars that year on average. The youngest generation, Generation Z, spent about half as much as Gen X.
Gen Z women’s popular brands
In a popularity growth index of leading women's casual apparel brands among Generation Z in the U.S. in 2024, the shapewear brand, SKIMS, came out on top. SKIMS is particularly well-known, as it is co-founded by Kim Kardashian. In second place was the online fast fashion retailer, Shein. Shein was the second most downloaded shopping app worldwide in 2024, with almost 235 million downloads.
