As of October 2020, 99 percent of Canadian online users between the ages of 18 and 24 years accessed social media at least once per month. The second-highest penetration rate of social networking services was among 25 to 34 year old online audiences.
Social network penetration in Canada as of October 2020, by age group
Characteristic
Percentage of internet users
0-11
10.2%
12-17
87.7%
18-24
99%
25-34
90.9%
35-44
82.9%
45-54
73.5%
55-64
56%
65+
37.4%
Total
63.2%
Created with Highcharts 7.2.2Percentage of internet users10.2%10.2%87.7%87.7%99%99%90.9%90.9%82.9%82.9%73.5%73.5%56%56%37.4%37.4%63.2%63.2%0-1112-1718-2425-3435-4445-5455-6465+Total
0%20%40%60%80%100%120%
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eMarketer. (March 22, 2021). Social network penetration in Canada as of October 2020, by age group [Graph]. In Statista. Retrieved May 25, 2025, from https://www.statista.com/statistics/198757/online-canadians-with-a-social-networking-profile-by-age/
eMarketer. "Social network penetration in Canada as of October 2020, by age group." Chart. March 22, 2021. Statista. Accessed May 25, 2025. https://www.statista.com/statistics/198757/online-canadians-with-a-social-networking-profile-by-age/
eMarketer. (2021). Social network penetration in Canada as of October 2020, by age group. Statista. Statista Inc.. Accessed: May 25, 2025. https://www.statista.com/statistics/198757/online-canadians-with-a-social-networking-profile-by-age/
eMarketer. "Social Network Penetration in Canada as of October 2020, by Age Group." Statista, Statista Inc., 22 Mar 2021, https://www.statista.com/statistics/198757/online-canadians-with-a-social-networking-profile-by-age/
eMarketer, Social network penetration in Canada as of October 2020, by age group Statista, https://www.statista.com/statistics/198757/online-canadians-with-a-social-networking-profile-by-age/ (last visited May 25, 2025)
Social network penetration in Canada as of October 2020, by age group [Graph], eMarketer, March 22, 2021. [Online]. Available: https://www.statista.com/statistics/198757/online-canadians-with-a-social-networking-profile-by-age/
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