Global net sales of Mattel reached close to 5.4 billion U.S. dollars in 2024, which was slightly less than the amount generated during the previous fiscal year. The company’s revenues had witnessed a steady decrease over the years, but the company managed to make a comeback in 2021. Mattel is an American toy manufacturer headquartered in El Segundo, California.
Mattel’s toy brands
Mattel’s most iconic toy brand is probably the Barbie doll, which was introduced in 1959, and continues to enjoy commercial success to this day. In fact, the Barbie brand generated over 1.35 billion U.S. dollars in gross sales in 2024. To maintain a strong position in the global toy industry, Mattel needs to capitalize on its most valuable toy brand, the Barbie doll, which had a brand value of 720 million U.S. dollars as of 2024. Other notable Mattel-owned brands include Fisher-Price, Hot Wheels, Astro Blast, and American Girl.
Mattel's net sales worldwide from 2006 to 2024
(in million U.S. dollars)
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Mattel. (February 26, 2025). Mattel's net sales worldwide from 2006 to 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 05, 2025, from https://www.statista.com/statistics/198763/net-sales-of-us-toy-manufacturer-mattel-since-2006/
Mattel. "Mattel's net sales worldwide from 2006 to 2024 (in million U.S. dollars)." Chart. February 26, 2025. Statista. Accessed May 05, 2025. https://www.statista.com/statistics/198763/net-sales-of-us-toy-manufacturer-mattel-since-2006/
Mattel. (2025). Mattel's net sales worldwide from 2006 to 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 05, 2025. https://www.statista.com/statistics/198763/net-sales-of-us-toy-manufacturer-mattel-since-2006/
Mattel. "Mattel's Net Sales Worldwide from 2006 to 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 26 Feb 2025, https://www.statista.com/statistics/198763/net-sales-of-us-toy-manufacturer-mattel-since-2006/
Mattel, Mattel's net sales worldwide from 2006 to 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/198763/net-sales-of-us-toy-manufacturer-mattel-since-2006/ (last visited May 05, 2025)
Mattel's net sales worldwide from 2006 to 2024 (in million U.S. dollars) [Graph], Mattel, February 26, 2025. [Online]. Available: https://www.statista.com/statistics/198763/net-sales-of-us-toy-manufacturer-mattel-since-2006/
