People use different social networks for a wide range of purposes. In a February 2019 survey, Instagram ranked first among social media survey for viewing photos but ranked head-to-head with Snapchat in terms of being the preferred social network for video consumption. Also, 47 percent of respondents stated that they used Pinterest to find or shop for products, a rate that no other social platform was able to match in that regard.
Social media activities on select social networks by social media users in the United States in February 2019
Characteristic
Instagram
Facebook
Snapchat
Pinterest
Twitter
Viewing photos
77%
65%
64%
59%
42%
Watching videos
51%
46%
50%
21%
32%
Sharing content with everyone
45%
57%
46%
21%
32%
Sharing content one to one
31%
43%
45%
12%
20%
Networking
23%
33%
21%
10%
26%
News
18%
38%
17%
9%
56%
Finding/shopping for products
11%
15%
5%
47%
7%
Promoting my business
9%
7%
6%
5%
7%
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eMarketer. (March 22, 2019). Social media activities on select social networks by social media users in the United States in February 2019 [Graph]. In Statista. Retrieved May 11, 2025, from https://www.statista.com/statistics/200843/social-media-activities-by-platform-usa/
eMarketer. "Social media activities on select social networks by social media users in the United States in February 2019." Chart. March 22, 2019. Statista. Accessed May 11, 2025. https://www.statista.com/statistics/200843/social-media-activities-by-platform-usa/
eMarketer. (2019). Social media activities on select social networks by social media users in the United States in February 2019. Statista. Statista Inc.. Accessed: May 11, 2025. https://www.statista.com/statistics/200843/social-media-activities-by-platform-usa/
eMarketer. "Social Media Activities on Select Social Networks by Social Media Users in The United States in February 2019." Statista, Statista Inc., 22 Mar 2019, https://www.statista.com/statistics/200843/social-media-activities-by-platform-usa/
eMarketer, Social media activities on select social networks by social media users in the United States in February 2019 Statista, https://www.statista.com/statistics/200843/social-media-activities-by-platform-usa/ (last visited May 11, 2025)
Social media activities on select social networks by social media users in the United States in February 2019 [Graph], eMarketer, March 22, 2019. [Online]. Available: https://www.statista.com/statistics/200843/social-media-activities-by-platform-usa/
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