Holiday shopping: impact of online research on in-store purchase decisions

Published by Statista Research Department, Nov 1, 2011
The statistic depicts the results of a survey conducted among U.S. consumers about the impact of online research on their in-store purchasing decisions during holiday shopping. 82 percent of the consumers reported that online research had a significant impact on the choice of retailers they shop at.

How much impact will online research have on your purchase decisions in-store for each of the following items?*

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Sources

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Release date

November 2011

Region

United States

Survey time period

November 1, 2011

Number of respondents

2,000 respondents

Age group

8-19 years

Special properties

holiday shoppers

Method of interview

Online survey

Supplementary notes

* Top two boxes only shown- Significant /Moderate Impact
** Percentage of consumers stating online research will have significant/moderat impact on in-store purchase decisions

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