In 2025, around ** percent of respondents in the United States said they planned to celebrate Valentine's Day. This is an increase compared to last year, but there has been a decreasing trend from the late 2000s and early 2010s when about ** percent of respondents typically planned to celebrate Valentine's day.
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National Retail Federation. (January 28, 2025). Will you celebrate Valentine's Day this year? [Graph]. In Statista. Retrieved July 20, 2025, from https://www.statista.com/statistics/217820/plans-to-celebrate-valentines-day-in-the-united-states/
National Retail Federation. "Will you celebrate Valentine's Day this year?." Chart. January 28, 2025. Statista. Accessed July 20, 2025. https://www.statista.com/statistics/217820/plans-to-celebrate-valentines-day-in-the-united-states/
National Retail Federation. (2025). Will you celebrate Valentine's Day this year?. Statista. Statista Inc.. Accessed: July 20, 2025. https://www.statista.com/statistics/217820/plans-to-celebrate-valentines-day-in-the-united-states/
National Retail Federation. "Will You Celebrate Valentine's Day This Year?." Statista, Statista Inc., 28 Jan 2025, https://www.statista.com/statistics/217820/plans-to-celebrate-valentines-day-in-the-united-states/
National Retail Federation, Will you celebrate Valentine's Day this year? Statista, https://www.statista.com/statistics/217820/plans-to-celebrate-valentines-day-in-the-united-states/ (last visited July 20, 2025)
Will you celebrate Valentine's Day this year? [Graph], National Retail Federation, January 28, 2025. [Online]. Available: https://www.statista.com/statistics/217820/plans-to-celebrate-valentines-day-in-the-united-states/
