The timeline presents national TV advertising spending during the NCAA men's basketball championship from 2015 to 2098. In 2019, TV ad spending during March Madness amounted to approximately 910 million U.S. dollars.
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National TV advertising spending during NCAA Men's Basketball Championship (March Madness) from 2015 to 2019
(in million U.S. dollars)
Characteristic
Revenue in million U.S. dollars
2019
910
2018
943
2017
917
2016
888
2015
848
02004006008001,0001,200
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Kantar. (February 27, 2020). National TV advertising spending during NCAA Men's Basketball Championship (March Madness) from 2015 to 2019 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2025, from https://www.statista.com/statistics/219961/tv-advertising-revenue-during-march-madness/
Kantar. "National TV advertising spending during NCAA Men's Basketball Championship (March Madness) from 2015 to 2019 (in million U.S. dollars)." Chart. February 27, 2020. Statista. Accessed July 22, 2025. https://www.statista.com/statistics/219961/tv-advertising-revenue-during-march-madness/
Kantar. (2020). National TV advertising spending during NCAA Men's Basketball Championship (March Madness) from 2015 to 2019 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2025. https://www.statista.com/statistics/219961/tv-advertising-revenue-during-march-madness/
Kantar. "National Tv Advertising Spending during Ncaa Men's Basketball Championship (March Madness) from 2015 to 2019 (in Million U.S. Dollars)." Statista, Statista Inc., 27 Feb 2020, https://www.statista.com/statistics/219961/tv-advertising-revenue-during-march-madness/
Kantar, National TV advertising spending during NCAA Men's Basketball Championship (March Madness) from 2015 to 2019 (in million U.S. dollars) Statista, https://www.statista.com/statistics/219961/tv-advertising-revenue-during-march-madness/ (last visited July 22, 2025)
National TV advertising spending during NCAA Men's Basketball Championship (March Madness) from 2015 to 2019 (in million U.S. dollars) [Graph], Kantar, February 27, 2020. [Online]. Available: https://www.statista.com/statistics/219961/tv-advertising-revenue-during-march-madness/
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