B2C e-commerce revenue in Brazil 2019-2024

In 2024, e-commerce in Brazil generated around *** billion Brazilian reals in revenue, marking a ** percent increase from the previous year's total of approximately ***** billion. The online shopping sector experienced significant growth in 2020, driven by the COVID-19 pandemic, with revenues expanding by ** percent. 

Consumer behavior

In 2024, more than ********* of online shoppers in Brazil were between 35 and 44 years old, signaling a significant participation of middle-aged consumers in e-commerce. Regarding the most popular categories, fragrances and cosmetics led online sales during the first half of 2023, accounting for ** percent of total purchases, closely followed by home decor, which made up ** percent.

A battle of giants

Mercado Libre and Amazon are ranked as Brazil's most visited online retailers. While the Argentine-born online marketplace Mercado Libre derives over half of its revenue from Brazil, U.S. giant Amazon has significantly intensified its presence in the country. Amazon currently operates ***fulfillment centers and ** delivery stations, with plans to expand to ****delivery stations by 2024.