This statistic presents the reasons for being on Tumblr according to users in the United States as of the third quarter of 2019. According to the findings, 60 percent of respondents stated that they used Tumblr for entertainment purposes.
Leading Tumblr usage reasons according to users in the United States as of 3rd quarter 2019
Characteristic
Share of respondents
To get entertainment
60%
Other purposes
21%
To get news
17%
To follow brands / companies
15%
To strengthen professional network
12%
To keep contact with friends and family
12%
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%
Add this content to your personal favorites. These can be accessed from the favorites menu in the main navigation.
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
AudienceProject. (October 3, 2019). Leading Tumblr usage reasons according to users in the United States as of 3rd quarter 2019 [Graph]. In Statista. Retrieved June 11, 2025, from https://www.statista.com/statistics/222503/most-popular-blogs-in-the-us-by-hosting-platform/
AudienceProject. "Leading Tumblr usage reasons according to users in the United States as of 3rd quarter 2019." Chart. October 3, 2019. Statista. Accessed June 11, 2025. https://www.statista.com/statistics/222503/most-popular-blogs-in-the-us-by-hosting-platform/
AudienceProject. (2019). Leading Tumblr usage reasons according to users in the United States as of 3rd quarter 2019. Statista. Statista Inc.. Accessed: June 11, 2025. https://www.statista.com/statistics/222503/most-popular-blogs-in-the-us-by-hosting-platform/
AudienceProject. "Leading Tumblr Usage Reasons According to Users in The United States as of 3rd Quarter 2019." Statista, Statista Inc., 3 Oct 2019, https://www.statista.com/statistics/222503/most-popular-blogs-in-the-us-by-hosting-platform/
AudienceProject, Leading Tumblr usage reasons according to users in the United States as of 3rd quarter 2019 Statista, https://www.statista.com/statistics/222503/most-popular-blogs-in-the-us-by-hosting-platform/ (last visited June 11, 2025)
Leading Tumblr usage reasons according to users in the United States as of 3rd quarter 2019 [Graph], AudienceProject, October 3, 2019. [Online]. Available: https://www.statista.com/statistics/222503/most-popular-blogs-in-the-us-by-hosting-platform/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
