Rakuten Group revenue by segment 2024| Statista

In fiscal year 2023, the e-commerce company Rakuten Group generated over one trillion Japanese yen in the domestic e-commerce segment. Fintech was the company's second strongest segment with revenue of about 725 billion yen.
Rakuten is a technology conglomerate based in Tokyo, Japan. The company emerged from the online market place Rakuten Ichiba.

Revenue of the Rakuten Group from 2018 to 2024, by segment (in billion Japanese yen)

Characteristic	Internet services	Domestic e-commerce	Other internet services	FinTech	Mobile
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Release date

February 2025

More information

Region

Worldwide, Japan

Survey time period

fiscal years 2018 to 2024; the company's fiscal year ends on December 31 of the stated year

Special properties

IFRS reporting; consolidated figures excluding adjustments

Supplementary notes

The company implemented a restructuring of its reporting segments:
1: The 'Internet Services' segment comprises businesses running various EC (e-commerce) sites including an internet shopping mall Rakuten Ichiba, online cash-back sites, travel booking sites, portal sites and digital content sites, along with business for advertising and similar on these sites, provision of messaging and communication services and others, and management of a professional sports teams. From Q2 2021, businesses providing digital content sites in North America and Viber were transferred from the Mobile segment to the Internet Services segment.
From fiscal year 2023, "Other internet services" was combined with the "Domestic e-commerce segment" to form the Internet services segment.
2: The 'FinTech' segment engages in businesses providing services over the internet related to banking and securities, credit cards, life insurance and electronic money.
3: The 'Mobile' segment comprises business operations engaged in communication and messaging services. From Q4 2020, contents related businesses were transferred from the 'Internet services' segment to the 'Mobile' segment. Figures from 2019 onwards were adjusted retrospectively.

Figures prior to 2023 come from previous reports.
100 Japanese yen equal 0.64 U.S. dollars or 0.63 euros as of February 2025.
Values have been rounded.

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