Tripadvisor, Inc.'s global marketing expenses increased by three percent in 2024 over the previous year. In 2024, the company's marketing costs amounted to 729 million U.S. dollars, the highest figure to date.
Marketing expenses of Tripadvisor from 2009 to 2024
(in million U.S. dollars)
In 2024, Tripadvisor Inc. renamed the category "selling and marketing" to "marketing", thus differentiating marketing costs from personnel costs. Data from 2022 to 2024 refer to the new "marketing" category. Figures up to 2021 refer to direct costs of the old "selling and marketing" category and exclude personnel and overhead costs.
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U.S. Securities and Exchange Commission. (February 20, 2025). Marketing expenses of Tripadvisor from 2009 to 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved April 20, 2025, from https://www.statista.com/statistics/225448/tripadvisor-expenses/
U.S. Securities and Exchange Commission. "Marketing expenses of Tripadvisor from 2009 to 2024 (in million U.S. dollars)." Chart. February 20, 2025. Statista. Accessed April 20, 2025. https://www.statista.com/statistics/225448/tripadvisor-expenses/
U.S. Securities and Exchange Commission. (2025). Marketing expenses of Tripadvisor from 2009 to 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: April 20, 2025. https://www.statista.com/statistics/225448/tripadvisor-expenses/
U.S. Securities and Exchange Commission. "Marketing Expenses of Tripadvisor from 2009 to 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 20 Feb 2025, https://www.statista.com/statistics/225448/tripadvisor-expenses/
U.S. Securities and Exchange Commission, Marketing expenses of Tripadvisor from 2009 to 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/225448/tripadvisor-expenses/ (last visited April 20, 2025)
Marketing expenses of Tripadvisor from 2009 to 2024 (in million U.S. dollars) [Graph], U.S. Securities and Exchange Commission, February 20, 2025. [Online]. Available: https://www.statista.com/statistics/225448/tripadvisor-expenses/
