Booking Holdings' marketing expenses increased by 7.5 percent in 2024 over the previous year. In 2024, the company's marketing expenses amounted to almost 7.3 billion U.S. dollars, the highest figure reported over the period considered.
Marketing expenses of Booking Holdings from 2015 to 2024
(in billion U.S. dollars)
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U.S. Securities and Exchange Commission. (February 20, 2025). Marketing expenses of Booking Holdings from 2015 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/225474/booking-holdings-operating-expenses/
U.S. Securities and Exchange Commission. "Marketing expenses of Booking Holdings from 2015 to 2024 (in billion U.S. dollars)." Chart. February 20, 2025. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/225474/booking-holdings-operating-expenses/
U.S. Securities and Exchange Commission. (2025). Marketing expenses of Booking Holdings from 2015 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/225474/booking-holdings-operating-expenses/
U.S. Securities and Exchange Commission. "Marketing Expenses of Booking Holdings from 2015 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 20 Feb 2025, https://www.statista.com/statistics/225474/booking-holdings-operating-expenses/
U.S. Securities and Exchange Commission, Marketing expenses of Booking Holdings from 2015 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/225474/booking-holdings-operating-expenses/ (last visited June 06, 2025)
Marketing expenses of Booking Holdings from 2015 to 2024 (in billion U.S. dollars) [Graph], U.S. Securities and Exchange Commission, February 20, 2025. [Online]. Available: https://www.statista.com/statistics/225474/booking-holdings-operating-expenses/