In 2024, the market share of the Diet Coke brand in the U.S. amounted to *** percent. The Diet Coke brand is one of the leading four brands of the Coca-Cola Company.
Coke Classic
The classic brand of coke had a larger market share: between 2013 and 2024, the brand’s position on the U.S. market remained stable. This also puts the Coca-Cola company in ***** place in the carbonated soft drink (or CSD) market in the United States: the company owned over ** percent of the U.S. CSD market in 2024. Keurig Dr. Pepper (a competitor responsible for soft drinks, such as 7 UP, Dr Pepper, and Schweppes) accounted for **** percent of the U.S. market that year.
Coca-Cola on social media
Social media platforms, such as Facebook and Twitter, are powerful marketing tools used by corporations in order to reach new and existing consumers. Being one of the most recognizable brands in the world, it comes to no surprise that Coca-Cola has many followers on such platforms. The company had a total of almost *** million fans on Facebook in 2023, putting them in third place on the website.
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Beverage Digest. (April 14, 2025). Market share of the Diet Coke brand in the United States from 2013 to 2024 [Graph]. In Statista. Retrieved June 05, 2025, from https://www.statista.com/statistics/225478/us-market-share-of-the-diet-coke-brand-since-2004/
Beverage Digest. "Market share of the Diet Coke brand in the United States from 2013 to 2024." Chart. April 14, 2025. Statista. Accessed June 05, 2025. https://www.statista.com/statistics/225478/us-market-share-of-the-diet-coke-brand-since-2004/
Beverage Digest. (2025). Market share of the Diet Coke brand in the United States from 2013 to 2024. Statista. Statista Inc.. Accessed: June 05, 2025. https://www.statista.com/statistics/225478/us-market-share-of-the-diet-coke-brand-since-2004/
Beverage Digest. "Market Share of The Diet Coke Brand in The United States from 2013 to 2024." Statista, Statista Inc., 14 Apr 2025, https://www.statista.com/statistics/225478/us-market-share-of-the-diet-coke-brand-since-2004/
Beverage Digest, Market share of the Diet Coke brand in the United States from 2013 to 2024 Statista, https://www.statista.com/statistics/225478/us-market-share-of-the-diet-coke-brand-since-2004/ (last visited June 05, 2025)
Market share of the Diet Coke brand in the United States from 2013 to 2024 [Graph], Beverage Digest, April 14, 2025. [Online]. Available: https://www.statista.com/statistics/225478/us-market-share-of-the-diet-coke-brand-since-2004/
