Market share of the Diet Pepsi brand in the U.S. 2013-2024

Published by M. Ridder, May 13, 2025

This timeline shows the market share of the Diet Pepsi brand in the United States from 2013 to 2024. In 2024, the Diet Pepsi brand's U.S. market share amounted to *** percent. Diet Pepsi is owned by PepsiCo, an American soft drink manufacturer, based in Purchase, NY.

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Market share of the Diet Pepsi brand in the United States from 2013 to 2024

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Release date

April 2025

Region

United States

Survey time period

2013 to 2024

Supplementary notes

*CSD (carbonated soft drink) market share by volume.

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