The adidas Group's global footwear production from 2008-2023

This timeline illustrates adidas Group's footwear production worldwide from 2008 to 2023. In 2023, about 311 million pairs of shoes were produced globally by the adidas Group.

Adidas

The adidas Group is rated among the most successful sportswear companies across Europe. Worldwide, the sporting goods manufacturer is ranked second behind long-term rival Nike. The company is known for manufacturing sportswear, athletic shoes and footwear, and further sports-related goods such as bags, watches, and eyewear. The adidas Group’s headquarter is located in Herzogenaurach, Germany. Additional locations are spread around the world. Adidas is named after Adolf (‘Adi’) Dassler (‘Das’) who founded the company in 1949.

Three stripes accompanied by three leaves are the special symbols which make up the adidas official brand logo. They are intended to symbolize the overall Olympic spirit which brings the three continental plates together. Adidas has developed a loyal following. In 2023, the brand was listed among the most valuable brands in Germany.

In 2023, the adidas Group reported net sales amounting to about 21.4 billion euros. The company’s revenue can be further categorized into footwear, apparel and hardware. Footwear made up the largest share of adidas' revenue in 2023. Besides the manufacture of sportswear, the company is listed as the sponsor of various sport clubs and individual athletes. Soccer plays the most dominant role in the company's sponsorship strategy.