Global leading markets based on internet usage rate 2025
As of February 2025, Denmark, Netherlands, Norway, Saudi Arabia, Switzerland and the United Arab Emirates ed the ranking of countries with the highest internet penetration rate, all recording 99 percent. The worldwide internet penetration rate as of the same research period was 67.9 percent.
Most connected regions
According to the most recent observations, Northern Europe ranked first among global regions by connectivity rate. The share of the population accessing the internet in this region was nearly 98 percent. Western Europe ranked second, followed by Northern America. Overall, the internet reach was higher than 90 percent across all European regions, as well as Northern and Southern Americas.
Unconnected populations
Despite having the biggest online audiences worldwide, India and China are also the markets with the highest number of individuals not connected to the web. Regarding the share of population without internet access in worldwide markets, North Korea ranks first, as the internet in the country remains blocked for most of the general public as of April 2025. Burundi had 87.5 percent of its population unconnected, followed by Chad, with 86.7 percent.
