In 2024, Meta's average revenue per user was 49.63 U.S. dollars, up from 44.60 USD in 2023. The social network's family of apps segment revenue (which mainly consists of advertising) in 2024 was over 162 billion U.S. dollars.
Average revenue per user (ARPU) of Meta Platforms from 2011 to 2024
(in U.S. dollars)
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Meta Platforms. (January 29, 2025). Average revenue per user (ARPU) of Meta Platforms from 2011 to 2024 (in U.S. dollars) [Graph]. In Statista. Retrieved April 20, 2025, from https://www.statista.com/statistics/234056/facebooks-average-advertising-revenue-per-user/
Meta Platforms. "Average revenue per user (ARPU) of Meta Platforms from 2011 to 2024 (in U.S. dollars)." Chart. January 29, 2025. Statista. Accessed April 20, 2025. https://www.statista.com/statistics/234056/facebooks-average-advertising-revenue-per-user/
Meta Platforms. (2025). Average revenue per user (ARPU) of Meta Platforms from 2011 to 2024 (in U.S. dollars). Statista. Statista Inc.. Accessed: April 20, 2025. https://www.statista.com/statistics/234056/facebooks-average-advertising-revenue-per-user/
Meta Platforms. "Average Revenue per User (Arpu) of Meta Platforms from 2011 to 2024 (in U.S. Dollars)." Statista, Statista Inc., 29 Jan 2025, https://www.statista.com/statistics/234056/facebooks-average-advertising-revenue-per-user/
Meta Platforms, Average revenue per user (ARPU) of Meta Platforms from 2011 to 2024 (in U.S. dollars) Statista, https://www.statista.com/statistics/234056/facebooks-average-advertising-revenue-per-user/ (last visited April 20, 2025)
Average revenue per user (ARPU) of Meta Platforms from 2011 to 2024 (in U.S. dollars) [Graph], Meta Platforms, January 29, 2025. [Online]. Available: https://www.statista.com/statistics/234056/facebooks-average-advertising-revenue-per-user/
